Overview
This article will show you how to register and link a Campaign Registry to an SMS Campaign. Campaign Registries are required to activate an SMS Campaign and send messages. SMS Campaigns of the same type can be linked to a single Campaign Registry.
Contents
Before You Begin
- SMS Campaigns need a Campaign Registry.
- Campaign Registry needs a Brand that is Verified; you cannot activate SMS Campaigns without a Verified Brand.
- Without a Campaign Registry, messages with links are more likely to be blocked.
- Organizations that do not use Campaign Registry will likely see delivery rates drop.
Note: See SMS Campaign Registration for further information on The Campaign Registry.
Adding a Campaign Registry
1.) Click the Apps main menu.
2.) Click the Campaign Registry menu option.
The Manage Campaign Registry page will open.
3.) Click the blue Add Campaign Registry button.
The Register a Campaign page will open.
This page contains different Use Case Types for a Campaign.
Review the Campaign Use Case Types to associate the SMS Campaign appropriately.
- If messages are not compliant with the Use Case, it is more likely to be blocked by carriers.
- Special Campaign Types in the table on the right will need to be approved by carriers and The Campaign Registry.
4.) Select the appropriate Use Case for your SMS Campaign.
Note: Hover the mouse over a Use Case Type to see a short description for each.
5.) Click the blue Next button in the bottom center of the page.
The Carrier Terms Preview table will be displayed.
- This table shows Campaign qualification results and terms for each carrier.
- The number in the TPM column denotes the number of messages per minute allowed for the chosen Use Case Type.
Note: Click the blue Back button in the bottom center of the page to select a different Use Case Type.
6.) Click the blue Next button in the bottom center of the page.
The Campaign Details form will open.
7.) Enter valid information in the Campaign Name, Campaign Description, and Message Flow fields. Additionally, enter valid URLs in the Terms & Conditions Link and Privacy Policy Link fields.
- The Use Case and Linked SMS Campaign fields will be pre-populated.
- Your Campaign Description has a minimum length of 40 and a maximum length of 4,096 characters.
- Your Message Flow or Call-To-Action has a minimum length of 40 and a maximum length of 2,048.
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The Terms & Conditions Link and Privacy Policy Link are required fields that provide additional information for The Campaign Registry. The maximum length in these fields is 255 characters.
- Note: Entering an invalid URL for the link fields will produce an error; your URLs should include https://.
8.) Enter one or more sample SMS messages in the Sample Messages section.
- Your sample SMS Messages have a minimum length of 20 and a maximum length of 1,024 characters.
Opt-In Settings
9.) In the Campaign and Content Attributes section, enter a Value for the Opt-In Response in the Value column text field.
- Click the blue Add Opt-In Status button to add more Opt-In Values.
10.) Select a Match Type in the Match Type column drop-down.
- Contains - Response will be valid as long as the content contains the Value.
- Exact - Response will only be valid if the content matches the exact Value.
11.) Select Opt-In from the Status column drop-down.
Opt-Out Settings
By default, you cannot leave the Opt-Out message and Help Settings blank.
- Click the Add Opt-Out Status button to create more Opt-Out Statuses.
12.) Enter the Value in the Value column text field.
13.) Select a Match Type in the Match Type column drop-down.
- Contains - Response will be valid as long as the content contains the Value.
- Exact - Response will only be valid if the content matches the exact Value.
14.) Select Opt-Out from the Status column drop-down.
Note: You cannot leave this Opt-Out message blank; it will revert back to the default message: "[Account Name]: We've received your request to stop communication. Please allow up to 48 hours to update your contact preferences after applying the settings."
Help Settings
15.) Click the Add Help Status button.
16.) Enter the Help message, Value, Match Type, and the Help Status for the Leads.
Note: You can't leave this Help message blank, it will revert it back to the default message "[Account Name]: To stop communications reply with just the word STOP, or call this number for assistance." after applying the settings.
17.) Toggle the slide selectors to YES if the SMS message(s) contain that Attribute, as shown in the image below.
- Some are required depending on the Use Case Type.
- Subscriber Opt-out is a required attribute.
- Subscriber Opt-in is a required attribute.
18.) Click the Apply Changes button at the bottom right to save your Campaign Registry Campaign.