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Cost per Acquisition Report

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Julianna Rodriguez
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Overview

The CPA report provides insights into the costs per Campaign and per List, allowing you to purchase more Leads at lower costs with higher conversions.

Note: Please get in touch with your Customer Success Manager for more details about getting this report.

Contents

Running the Cost per Acquisition Report

1.) Click the Reports main menu.

2.) Click the Custom Reports menu option.

The page will open on the Affiliate Conversion Report.

Open Custom Reports.png

3.) Click CPA Report.

Open CPA Report.png

4.) Select a Date Range in the Date box.

  • (A) Date selection: Choose a Start and End date or use the Quick Date buttons.
    • Quick Date buttons allow you to auto-fill the Date fields with the range options.
      • These buttons calculate based on the current date, which ensures that your Saved Report does not re-run with the same start and end date.
  • (B) Time fields: Allow you to specify Start and End time hours and minutes.
    • These times are always in PST; please account for this in your selections.
  • (C) Click Apply to save your chosen Dates and Times.
    • Click the Apply & Run button to apply the Date Range Filters to the report, and then execute the report.

applyandrun.png

5.) Configure your Report's Inputs.

  • (A) Agent Cost: Enter your Agents' average cost per hour.
    • This value will apply to Users who are missing the Agent Cost data in User Settings.
    • Admins can customize this cost per Agent by entering a value in the Agent Cost per Hour in the Agent Cost tab.
  • (B) Lead Cost: The estimated cost of Leads per List.
    • This value will apply to Leads in Lists missing the Cost per Lead data in List Settings.
    • Admins can customize this cost per List by entering a value in the Cost per Lead in the List Settings tab.
Inputs - CPA Report.png

6.) Click the Break Down tab to break down the Report by List.

List BD - CPA.png

7.) Click Run Report.

Run Report - CPA.png

Note: Running the report without a value in the Agent Cost or Lead Cost field will produce an error.

CPA Report Error.png

Save Report

There are two options for saving your Reports. One version enables Admins to save the current results as a CSV file, while the other saves the criteria for re-running the Report.

Download CSV

1.) Click Export to CSV.

Export to CSV - CPA.png

The Export Columns window will open. 

2.) Configure your preferences:

  • Columns:
    • Export all available data fields per record - selected by default
    • Export only the data fields displayed below
Export Columns Modal - Call Logs.png

3.) Click Submit.

 

Save Custom Report

1.) Click Save Report.

2.) Configure the Save Report fields:

  • (A) Name: Specify your preferred Name.
  • (B) Emails: Specify which email(s) will receive the Report.
    • i.e., admin1@emailadress.com, admin2@emailadress.com, etc.
  • (C) Frequency: Drop-down to specify a frequency for the Report to re-run and send emails.
  • (D) Time: Specify when you want your Report to be saved.
    • If not repeating this Save, then leave it at the Default of the current time.
  • (E) Click Save when complete.
Save CPA Report.png

Reading the Cost per Acquisition Report

The CPA Report consists of a large table displaying all of the cost per acquisition metrics associated with your Campaigns and Lists.

 

Show/Hide Columns

Select which metrics will appear in the CPA Report table by showing or hiding columns.

  • Check and uncheck metrics in the Show/Hide Columns window.
  • Click Apply to save your choices.
Show:Hide Columns - CPA.png

Table Data

  • Campaign Name:
    The name of the Campaign.
  • Successes:
    The number of calls marked with a Success Status for this Campaign.
  • Dialer Costs ($):
    The total cost based on the number of Agent Licenses.
  • Lead Costs ($):
    The total cost for the Leads within each Campaign. (Lead Cost * number of distinct Leads)
  • Minute Costs ($):
    The total cost per minute for each call placed during the reporting period.
  • Agent Cost ($):
    The total cost for Agents during the reporting period is based on the Hourly Rate * Billable Hours.
  • Total Cost ($):
    The total cost of Leads, Agents, and dialing minutes during the reporting period.
  • CPA:
    The Cost per Acquisition based on the Total Cost divided by the total Successes for each Campaign in the reporting period.
CPA Report Table.png

 

 

 

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