If you are sending emails using our system, you'll need to configure your email domain with SendGrid so that your emails don't get flagged as SPAM. SendGrid works with most major email providers to let them know which emails are from legitimate companies.
What is domain authentication?
Domain authentication, formerly known as domain whitelabel, shows email providers that SendGrid has your permission to send emails on your behalf. To give SendGrid permission, you point DNS entries from your DNS provider (like GoDaddy, Rackspace, or Cloudflare) to SendGrid.
Email service providers distrust messages that don't have domain authentication set up because they can not be sure that the message comes from you. Explicitly stating that it comes from you increases your reputation with email service providers which makes it much less likely that they will filter your mail and not allow it get to your recipient's inbox, which increases your deliverability. You are also explicitly showing your recipients that this email comes from you, so they are less likely to mark your mail as spam.
This message “Warning, your DNS settings have not been properly configured on your end. Please go here to see your domain settings and configure them on your domain host settings to ensure your emails don’t go to SPAM.“ will appear upon login and in the Manage SendGrid Email Domains page IF;
- The account has an Email Service component that is turned ON.
- The emails that are being sent use your own domain.
Here are the steps to configure it.
In the Admin Dashboard, go to API and select SendGrid from the drop-down options.
Click on the Add Domain button
Enter your Domain in the field and click on the Add button.
Manage SendGrid Email Domain section will have a list of Domains for the account.
If the DNS settings have not been properly configured on your end. Please configure them on your domain host settings to ensure your emails don’t go to SPAM.
In this page, we are provided with all the needed DNS record that need to be added on your domain server's provider site.
IF you have access to your domain server, simply copy each record that appears in our SendGrid page into the fields in your DNS provider's website.
IF you do not have access, or unsure on how to add these, please reach out to one of your associate that has access or knowledge to perform this process.
What is CNAME?
The CNAME record (canonical name record) creates an alias for subdomain.yourdomain.com and points to sendgrid.net. The CNAME is needed for SendGrid's click and open tracking features in order for those statistics to be routed back SendGrid. This is also what your messages will be signed by, so your recipients will be able see your CNAME.
What it should look like:
subdomain.yourdomain.com. | CNAME | sendgrid.net.
If you are having trouble validating your CNAME record, you may visit SendGrid's FAQ regarding: sender authentication troubleshooting.