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Adding a New Campaign Registry Campaign

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Julianne Skinner
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In This Article:

This article will show you how to register and add a Campaign Registry to a Campaign.

  • SMS Campaigns need a Campaign Registry.
  • Campaign Registry needs a Brand that is Verified, you cannot create SMS Campaigns without a Verified Brand.
  • Without Campaign Registry, messages with links are more likely to be blocked.
  • Organizations that don’t use Campaign Registry will likely see delivery rates drop.

Changes are coming to the The Campaign Registry: Data Capture Additions

 

 

Simple Steps to Follow:

  • Click Add Campaign Registry button on Manage Campaign Registry page
  • Select Campaign Use Case Type
  • Preview Use Case Terms
  • Accept Terms
  • Fill out Campaign details 
  • Select Content Attributes
  • Apply Changes

 

1.) On the Manage Campaign Registry page, click the Add Campaign Registry button.

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2.) The Register a Campaign page will open.

This page contains different Use Case Types for a Campaign.

Review the Campaign Use Case Types to associate the SMS Campaign appropriately.

  • If messages are not compliant with the Use Case, it is more likely to be blocked by carriers.
  • Special Campaign Types in the table on the right will need to be approved by carriers and The Campaign Registry. 

Note: Hover the mouse over a Use Case Type to see a short description for each.

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3.) Click the blue Next button in the bottom center of the page.

The Carrier Terms Preview table will be displayed.

  • This table shows Campaign qualification results and terms for each carrier.
  • The number in the TPM column denotes the number of messages per minute allowed for the chosen Use Case Type.

Note: Click the blue Back button in the bottom center of the page to select a different Use Case Type. 

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4.) Click the blue Next button in the bottom center of the page.

The Campaign Details form will open. 

5.) Enter valid information in the Campaign Name, Vertical, Campaign Description fields.

  • The Use Case and Linked SMS Campaign fields will be pre-populated.
  • Your Campaign Description has a minimum length of 40 and a maximum length of 4,096 characters.

6.) Enter one or more sample SMS messages in the Sample Messages section.

  • Your sample SMS Messages have a minimum length of 20 and a maximum length of 1,024 characters.

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7.) In the Campaign and Content Attributes section, toggle the slide selectors to YES if the SMS message(s) contain that Attribute, as shown in the image below.

  • Some are required depending on the Use Case Type.
  • Subscriber Opt-out is a required attribute.
  • Subscriber Opt-in is a required attribute. 

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8.) Click the Apply Changes button at the bottom right so save your Campaign Registry Campaign.

 

See: SMS Campaign Registration for further information on The Campaign Registry

 

 

 

 

 

 

 

 

 

 

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